Thursday, 31 August 2017

The Power of Digital Marketing as a Strategic Business Tool

Digital Marketing is a rapidly progressing phenomenon, to reap the rewards, you need to move towards digital technology and communicate your brand.  Digital Marketing is an evolution of modern technologies that is important for small, medium or large businesses. 

Digital Marketing is a strategy that is the best way to reach out to potential customers and attract their attention towards your brand or business. Many people use internet to search for products and services. Online marketing makes it easier for prospective buyers to find your brand. Online marketing engages your prospective customer in a conversation, creating a relationship of trust; customers usually purchase products on the basis of trust. Digital Marketing is a powerful tool that has the ability to converse with potential buyers.

Digital Marketing - Traj InfoTech
Digital Marketing isn't simply a quickly growing force within the current market situation; however is additionally the longer term of selling, digital media can presently replace the normal forms like the newspaper, Television, radio and books. The digital way of marketing and communication is more versatile, streamlined, practical and faster. The various forms of digital marketing are – Blogs, Email marketing, Pay-per-click, websites, Social media marketing (Twitter, LinkedIn, Facebook, etc.), Mobile marketing (MMS, SMS, etc.)

The Importance of Digital marketing
  • It enables you to interact with the targeted audience, interacting with customers, will help you understand the expectations of your targeted audience. This information is useful to make the right strategies to improve customer experience and build brand loyalty.
  • It is important to select the right strategy that will benefit your brand or business. The digital marketer needs to use innovative and smart strategies to convert visitors to customers.
  • Digital Marketing Service enables small and medium companies to compete with large organizations. It provides resources to companies for them to market and sell their products or services to customers from around the globe.
  • With the rapid rise in mobile users, digital marketing focused on mobile users will help the growth of your business, by winning over potential customers.
  • The success of your brand or business is measured by the number of conversions. Need to know the percentage of incoming traffic that gets converted into sales. The tools and methods that improve digital marketing campaign are email marketing, social media marketing and search engine optimization.
  • If you’re business delivers what it promises, you will be able to share a good relationship with your audience, and this will build the reputation of your brand.
  • A good campaign helps high conversion that leads to higher sales and revenue. Digital marketing improves your branding and increases your revenue. A steady flow of traffic that leads to conversion is the key to success. 

A successful Digital Marketing strategy will either let your business swim or sink, will help your business either to succeed or fail. Large number of visitors and less number of conversions, this is why digital marketing is required, it offers strategies to attract the targeted audience and deliver the desired results. For more Information about Digital Marketing Services visit our website Traj InfoTech Pvt Ltd an IT Service Provider Company in Ahmedabad.

Wednesday, 30 August 2017

Graphic Design Emphasizes on Fresh Ideas, Thoughts and Designs

Whenever you see a popular rand like Coke, Apple, Nokia and others, it is easy to recognize a popular brand whenever you see it. The Apple logo, you know is not a fruit but a gadget that is a real trendsetter. Apple as a brand did not gain popularity overnight - the brand identity of Apple was carefully and consistently crafted throughout the time.

Graphic Designing is a creative and methodical plan to achieve certain objective with the use of symbols, words or images. It is a visual communication between your brand and the customer expressing the ideas and concepts using different graphic tools and elements. 

Graphic Designing
Logo is your brand identity. You would like your designer to design a logo that communicates who you are and the value of your brand, the logo should be simple, clean, uncluttered and visually appealing, It should also be classic and not go out of style within few months, your logo should be as per the industry standards and have the ability to make a lasting impression on the audience.

You need to stock up Business Cards, as it is sort of business development. Any well designed card gives you an opportunity to reinforce a positive opinion of yourself and your brand in the eyes of potential customers. When it comes to designing a business card, you should keep it simple and uncluttered, your personal details on one side and your company logo on the other side. 

It is very tricky to design a letterhead for a company because letterheads cannot be showy. The logo on the letterhead should be visually striking with bold colors and texts, making it look professional. While designing envelopes, you need to add the company name, logo, return address and maybe a tagline. A well designed envelope has the potential to ensure clients notice your company name or logo.

Banners are billboards and advertisements with a lot of engagement. Potential customers would like to engage with your brand or business. While designing banners you need to create an interest among your customers with illustration and images. Banner is a sales and marketing tool that attracts customers towards your brand. 

A good Graphic design can make your brand or business look good.If you want a good Graphic Design, We provide very impressive Graphic Designing Services for your Website and Your Business.

To Know more Graphics Design visit our Website @ TrajInfoTech Pvt Ltd an IT Service Provider Company in Ahmedabad.

Monday, 28 August 2017

Application Development an Innovation in Technology for Mobile Users

In the High-tech Era we live in today, it is important for companies to meet the consumers’ expectations. Customers expect constant innovation and demand convenience. It has become common connecting with customers through website. Many companies have realized they need to target mobile users to keep up with the changes in technology. 

It is important to provide your customer information right at their fingertips. Mobile applications have become a lifestyle tool which is used to shop, plan, play, learn, work and communicate. Customers want quick access to information and options to explore. Your brand needs Application development to succeed today. If your brand doesn’t include application development, the consequences would be missing major opportunities like engage, connect, transact, influence and support your current and potential customers.

These days the time spent on mobile phones has increased. Applications play an essential role in our everyday lives. Application is like a channel between the customer and the brand, it is a way to interact with your customers.

Mobile Application Development increases brand visibility. If you want to create Brand Awareness and strengthen customer- Brand Relationship, you need to offer a Mobile Application Development that is user friendly and encourages the customer to use your application more often.

Mobile Application Development
Through mobile applications you can connect with your customers directly, you can also send your customers personalized and relevant information. It also helps your brand to stand out among your competitors. 

Many users prefer to switch over from a website to a Mobile Application due to convenience and faster navigation. Mobile app is the key to success; it provides the customer with a completely different experience. Mobile app plays a huge role in finding out your customer’s opinion about your brand, for this the customer needs to engage and interact with the app.

The biggest concern for many companies is the cost of developing mobile application. But at the other end a company cannot afford to lose their current and potential customers to their competitors, who are already ahead in technology advancement. 

An application is an extension of your brand and a means to engage with your customers. Mobile application is a good investment knowing customers want immediacy and personalized experience.

For more Information about Mobile Application Development visit our website @ TrajInfoTech Pvt Ltd an IT Service Provider Company in Ahmedabad.

Sunday, 27 August 2017

Why is Web Development More Important than Business Cards?

In this Modern Era, it is very essential to have a Website. These days the Primary reason people visit a Website is to find information. If you are part of the business world, this information is very critical, for clients to understand your Business and to know what you can offer them.

Advertising through printed Media, Television, Radio, etc. is expensive. A Website used to promote a business is less expensive, user friendly and is ideal for marketing and advertising. It also plays a role in increasing the sales and profits of your Company.Having a Website has made it convenient to customers to purchase products. A Website can help generate more customers, by making your business visible and accessible to people around the world.

Website Development - Traj InfoTech
At Traj InfoTech, we give you ideas on Website Design and Website Development tools. We have expertise in programming languages like PHP, Android and IOS. Web style consists of layout and graphic designing, WebSite Development forms the core half – Secret Writing helps to carry the net applications along.Web Development emphasizes your web design to have an error free loading page and a flexible web design to support an expanding business.

Web Applications are a must for companies, to gain portability, accessibility and scalability. We are known as a premier Web Development Company in Ahmedabad, we help our clients by creating an extraordinary website by using the best of technology for it to perform well. We can also customize websites as per the client’s requirements. 

Our Web Developers can transform the client’s ideas into reality. Our Web Developers perceive strong data, integrative branding and attractive design that will help to connect with the audience, when they visit the site. 

Our expert team of developers and designers will make the site highly interactive, by adding some functionalities and making a strong impact on the minds of the audience. With our cutting edge solutions, we ensure your business will get a proper exposure.

Our team works with close coordination with clients, to ensure flexible and cost effective web development solutions. Our aim is to create a website according to our client’s need. After a thorough analysis of your business, we deliver customized solutions that will meet your business requirements. We can also help in maintaining your website by upgrading the existing website or by adding new functionalities.  This will help your business in achieving its goals. 

At Traj InfoTech IT Service Provider Company in Ahmedabad, we believe in Building from the scratch, designing and developing a 100% tailor made website as per client’s requirements, ensuring our clients find the website simple to use and easy to maintain.

Tuesday, 15 August 2017

Few TIPs For Application Development

In the modern era of 21st century everybody around is using SmartPhones it’s the part of peoples life. Smartphones are used for various purposes such Calling, Surfing, Playing, SMS, Social Media, GPS, etc. With each passing new innovations are happening in smartphones and smartphones are becoming more capable of doing something productive and new. What actually makes smartphone smarter is the application.

There are different Mobile Applications for different usages. If any organization wishes to sell its product or services worldwide they tend to prepare an application to sell their product and services. The good & easy to use application often attracts more user to download the applications. Now, further I am going to give you some tips about applications and how to develop and market it properly worldwide.

Smartphones now-a-days are based on 2 Operating System Android & IOS there are many more in the market but these two are relevant now-a-days. In these operating system creating an application is easy but making it bug-free (error-less), fast, easy ui, secured etc kind of basics that are required to make the application famous world all these aspects are to kept in mind. 

The most important things is that the application must be updated on regular basis and it must be secured enough that the clients data on applications remains safe and it doesn’t gets leaked. These features can only be done properly by a professional application developer.


  1. Develop an application which supports all the big applications like Maps etc. so that the application doesn’t serve any specific purpose it can be used for multiple things in order to market it.
  2. An application must be updated regularly for security purposes so that the user data is secured.
  3. An application must not be much bigger in size and it shouldn’t contain lots of bloat ware inside it that it makes the application a bit laggy.
  4. An application must be fast enough to complete the objectives on time and properly.
  5. It must designed and themed that it should hurt the user eyes to use it.

All the above mentioned tip are to be followed to make the application appropriate for marketing these steps are very though to follow if you can follow these steps than you must hire a Mobile Application developer for it.TrajInfoTech Pvt. Ltd. has professional application developers which will based on following these condition and keeping in mind the clients requirement technology is updating regularly so what are you waiting for just contact us @ TrajInfoTech an IT Service Provider Company in Ahmedabad.

Thursday, 10 August 2017

Why Your Business’s Website is in need of Search Engine Optimization (SEO Company)

Search Engine Optimization is used by search engine to optimize their search results appropriately according to the queries of the people searching for any topic. There are many websites listed in the search engines but how to score the best according to search queries the more better your websites ranking will be the more organic traffic will be attracted. To get on that position various quality analysis and SEO techniques are to be used to get on the top positions.

Why is it necessary to hire a Search Engine Optimization (SEO Company) in your organization?
SEO Companies have a good experience in operating the best suitable SEO techniques for the website. There are mainly two types of SEO techniques; white hat SEO techniques and black hat SEO techniques. Using black hat SEO techniques might led your site penalize from search engines. So any SEO company operating for your website will most probably use white hat techniques only because of their goodwill.
Search Engine Optimization

SEO Companies have a particular idea about competition they know how to embrace your website from the competition so that website reaches its benchmarks by beating its competition.

The algorithm of search engines change on regular basis and the algorithm is based more on user side so that user doesn’t get cheated while searching for something and if you read online pretty much techniques are old and were practiced few months or years back. To get the best use of SEO techniques a practical approach must be there and that kind of approach is only done by SEO Companies which will be helpful as well for the company.

Traj Infotech an IT Service Provider Company in Ahmedabad is one of the Best SEO Company in Ahmedabad which is having experience in the field of SEO and has practical as well as theoretical approach towards SEO Programs which will help your website to grow like a charm. SEO is a kind of process which is a long term process and it takes as much as around six months to show the result (i.e. white hat seo techniques). So don’t wait for your website to get famous in search engine results; contact us. We will help you get your sites best benchmark possible.

Thursday, 3 August 2017

Hiring Traj Infotech for Website Development Is Beneficial For the Business Website

In the Era of 21st Century every Business is trying to expand itself online the only method to expand the businesses online & worldwide is through website. Website are used all over the world by anyone & everyone around the world which is a very significance of having a personal website, but one things comes in a way of personal website i.e the competition there are many website which might provide same kind of Product or Services or maybe same type of Information. 

To stand out of that competition you require a professional Web Developer like Traj InfoTech. Being significant in providing best Website Development Services with a tailor made custom website, designed according to clients requirement which is very fast and reliable so that traffic attracted towards the site doesn’t have to face any kind of problem visiting the website.


Website Development
Why you should hire us as a web developer

TrajInfoTech has a professional web developers which have enormous amount of experience in this field. Thus the developer will create the best website for you.

Hiring a professional developer will always help your website to grow, because of proper assistance towards any problem face by the website.

A Website is the backbone of businesses serving online as it contains all the relevant data about the business and its product and services undoubtedly it must be designed by a professional.

We tend to establish long term relations with our clients which will help you and your business to outgrow and update the website whenever it is required.

Our professional web developer have knowledge about the competition in that case our web developer will create your website in such way that it will outshine the competition.

We are not only providing Web Development Services we also provide a complete package of online services which will be beneficial for your website to get good ranks on Search Engines as well as organic traffic towards the site.

The bundle package is always preferable because the more you invest on the website the more returns you tend to get on long term basis. So don’t waste time in grabbing the opportunity of connecting with us just contact us TrajInfoTech.

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